The era of innovation, marked by rapid advancements in digital technology, artificial intelligence, big data, and global transformation, offers vast opportunities for business growth. However, these developments also bring increasingly complex ethical challenges. Companies are now required not only to pursue profit but also to ensure fairness, transparency, and responsibility in their business practices.

Key issues include:

• Data privacy and security, amid the growing use of AI and digital analytics.

• Equity in digital transformation, addressing risks of inequality in access and the social impact of automation.

• Sustainability and environmental responsibility, balancing innovation with ecological impact.

• Integrity in global supply chains, requiring accountability and transparency across international networks.

• Ethical leadership and decision-making, as leaders navigate moral dilemmas in an era of accelerated innovation.

By exploring this theme, the journal seeks to foster academic and practical discussions on how business ethics can be integrated into global innovation strategies. In doing so, companies can position themselves not only as innovative economic actors but also as social contributors to sustainable development and global fairness.