Vol. 1 No. 2 (2025): Advancing Digital Business and Entrepreneurship for a Sustainable Future
Articles

The Influence of Cashless Payment Systems, Financial Literacy, and Hedonism Lifestyle on The Consumptive Behavior of Millennial Generation in Bali Province

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  • Ni Wayan Tagel Miartini,
  • Sukasmanto
Ni Wayan Tagel Miartini
Universitas Mahakarya Asia, Yogyakarta
Sukasmanto
Universitas Mahakarya Asia, Yogyakarta
Bio
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Published 2025-04-09 — Updated on 2025-04-10

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Keywords

  • Cashless,
  • Payment system,
  • Financial Literacy,
  • Hedonistic Lifestyle,
  • Consumptive Behavior,
  • Millennial Generation in Bali Province
    • ...More
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Copyright (c) 2025 Ni Wayan Tagel Miartini, Sukasmanto (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The modern period of globalization and technological advancement significantly affects how millennials live their lives, where needs play a very important role in humans as economic beings. This study aims to investigate the impact of cashless payment system, financial literacy, and hedonism lifestyle on the consumptive behavior of millennial generation in Bali Province. In this study, the population studied was the millennial generation in Bali Province, which amounted to approximately 1.036.506 people. Due to the large population, the researcher used a margin of error of 10% to take the sample. Based on the Slovin formula, a sample size of 100 respondents was obtained to represent the larger population. The type of research used is quantitative research. Researchers used a questionnaire in data collection. This study uses data analysis methods in the form of multiple linear regression with t-test and F-test. The results of the analysis show that partially the three factors, namely the cashless payment system, financial literacy, and hedonism lifestyle, have a significant effect on the consumptive behavior of the millennial generation in Bali Province. The three variables simultaneously have a significant effect on the consumptive behavior of the millennial generation in Bali Province. Cashless payment systems, financial literacy, and hedonistic lifestyles have an important role in shaping 

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