Forum Group Discussion Improving Business Sustainability: Financial Management Strategies in Home-Based “Kiloan” Laundry Services in Bengkulu Province

Abstract

In an era of increasingly fierce business competition, financial management is a crucial factor in determining the sustainability of micro-enterprises, including home-based laundry businesses. This study aims to analyze the financial management problems faced by laundry businesses in Bengkulu Province and evaluate the effectiveness of Focus Group Discussions (FGDs) as a strategy to increase business financial management capacity. The method used was a qualitative approach with FGD techniques involving ten laundry businesses from Padang Jaya and Giri Mulya Districts. Data were collected through interviews, participant observation, and documentation. The results showed that the majority of business owners did not have a structured financial recording system, mixed personal and business funds, and did not have reserve funds or long-term financial planning. Through the FGD implementation, significant positive changes occurred: 90% of participants began to separate personal and business finances, all participants implemented daily financial records, and some began to set aside funds for development and formed communication networks between business owners. The conclusion of this study confirms that FGDs are an effective participatory approach in improving financial literacy and the sustainability of micro-enterprises. The implications of this research suggest the importance of community-based training and government support in increasing the capacity of MSMEs, particularly in professional financial management to encourage sustainable business growth.